courtesy of Dall-E

12 Things I have learned in one year as a “Digital Marketeer”.

Dean Benson
6 min readSep 12, 2024

--

Howdy, friends, family, fiends, foes, and all you funky folks, Dean here again!

It’s been a strange, twisted, and really, very informative year or so since I jumped into the digital marketing world. If you had asked me 12 months ago whether I would be immersed in SEO strategies, email lists and funnels, and Google Analytics, I probably would have laughed and said, “Huh?” But here I am, still above ground, alive and kicking, with a huge file full of lessons and a memory full of good and bad experiences.

So, let me give you 12 things I’ve learned in the 12 months I’ve been in digital marketing. Whether you’re just starting or a seasoned pro, these nuggets of wisdom might just give you a nudge in the right direction — or at least a chuckle along the way.

1. Content is STILL King… And It’s Tough To Get Good “Stuff”

I know, I know. Everyone says it, and at first, I thought it was just a catchphrase thrown around by the “gurus” to sound important. But guess what? It’s the real deal truth. Content rules the digital world, and if you’re not producing valuable, engaging stuff, you might as well be shouting into the wind. Whether it’s blog posts (like this one!), social media updates, or YouTube videos, quality content is what…

--

--

Dean Benson

Long time married, used car salesman, and "On Air Personality" for SKY7music.com Middays on "Only Classic Rock" and: see www.deanbensonrocks.io