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A Gentler Person’s Guide to High Ticket Item Sales

Dean Benson
5 min readJun 6, 2024

Hi there, fellow gentle-style readers! Today, I want to look into something a bit different from my usual psycho-babble, rock & roll ramblings or used car babbling. I want to talk about something that’s been buzzing around the business world — high ticket item sales. Now, if you’re someone who’s gentler by nature and the idea of pressuring and pushing expensive products gives you the heebie-jeebies, don’t worry. I’ve got you covered with a better laid-back, step-by-step guide to making those big-ticket sales without losing your cool or your valuable integrity.

Understanding High Ticket Sales

First, what exactly are high ticket sales? Simple, these are sales of products or services that come with a heftier price tag. We’re talking about anything from luxury cars and high-end electronics to exclusive coaching programs and premium consulting services. The key here is that these items or services provide significant value to the buyer, justifying their higher price.

Now, if the thought of selling something expensive makes you break into a cold sweat, take a deep breath and relax a bit. High ticket sales don’t have to be about super aggressive tactics or blood bursting high pressure. It’s all about building lasting relationships, providing above the call value, and understanding your…

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Dean Benson

Long time married, 2 daughters, (I don't scare easily) On Air Personality for SKY7music.com Middays the "Only Classic Rock Channel" as "The Dean of Rock & Roll"