Sitemap
courtesy of unsplash.com (NO, not my dealership’s lot… honest)

Member-only story

Buyers Are Liars and Sellers Are Worse

5 min readMay 18, 2025

--

Hi, once again, all my friends, family, foes, fiends, and all you funky folks.

If you are in a sales position at all, you have heard this old chestnut. But — it’s real, raw, and absolutely true. If you’ve ever bought or sold anything (and who hasn’t?), you’ve probably heard this old saying: “Buyers are liars, and sellers are worse.” At every car dealership I have ever worked in,I have heard this old plum.

Now, before anyone gets their feathers ruffled, let me clarify — this isn’t about calling everyone dishonest. It’s about recognizing the games people play in transactions, whether intentional or not. Buyers might stretch the truth just a bit,(yeah, right) to get a better deal. Sellers might oversell to close the sale, (duh, happens all the time). It’s human nature, and it does stink.

But here’s the good news: You can navigate these headwaters like a pro — without burning any important bridges or losing your cool or professionalism.

Why Buyers “Lie” (And How to Handle It)

Buyers fib for all kinds of reasons. Sometimes it’s harmless posturing; other times, it’s strategic negotiation. Here are some common buyer “lies” and how to work around them:

1. “I’m just browsing / not ready to buy yet.”

--

--

Dean Benson
Dean Benson

Written by Dean Benson

married 36+ yrs. 2 grown daughters, "On Air Personality" for SKY7music.com Middays on the "Only Classic Rock" channel or deanbensonrocks.io roadmapmogul.com

No responses yet