The 21 Reasons I Lost $102,387.53 in My Small Used Car Business.

Dean Benson
8 min readMar 28, 2022

(Everything you need to know to totally ruin a used car business.)

My hope in writing this is that someone will learn from some of my pitfalls, mistakes, etc., and be able to succeed where I failed. I tried my best to remember all the things I ran into.

As in any human endeavor, your experience may be different. Good luck!

  1. Experience- I had none. I had only sold cars for 2 weeks in 1979 for a back-woods Ford dealership 30 m iles south of St. Louis, MO. and I failed at…

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Dean Benson

Loooong time married, 2 daughters, (I don't scare easily) On Air Personality SKY7music.com Middays the "Only Classic Rock Channel"