The 21 Reasons I Lost $102,387.53 in My Small Used Car Business.

  1. Experience- I had none. I had only sold cars for 2 weeks in 1979 for a back-woods Ford dealership 30 m iles south of St. Louis, MO. and I failed at that, badly. I let the long-time salesmen run me out of the business. They were brutal. All they wanted was for me to be gone so the “ups” ( walk-in customers) would come to them. They did not want any competition for the walk-in trade. I also didn’t get any training, not even from my manager, etc. So I lacked any real knowledge of the car business, and I was arrogant enough to think once I started my business 35 years later, that I didn’t need it. Buy low, sell high, etc. It's gotta be that easy, right? WRONG, Dean!

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Dean Benson

Dean Benson

Long time married, 2 daughters, you can't scare me very much. Been through the mill, have no grain to show for it, but boy do I have stories and experience.