Howdy to all my family, friends, fiends, foes and funky folks!
Let’s get one thing straight right away: if you’re running a small business, a side hustle, or trying to build a personal brand in this ever so noisy digital world, waiting for someone to discover you is a recipe for sitting in the dark, eating ramen noodles and having a good scratch in a hard to reach place. The days of “build it and they will come” are long gone, buried under an avalanche of twisted algorithms and endless content from everywhere you can imagine.
You can’t sit on your hands hoping for a viral moment. You have to create your own momentum. You have to be the one banging the drum, shouting from the virtual rooftops, and telling the world why what you do matters to them.
In other words, you have to be your own “hype-man”.
Now, I know what some of you are thinking. “Dean, that feels… sleazy and salesy. It feels braggy. It feels uncomfortable.” I hear you. For a long time, I thought the product should speak for itself. But here’s the cold, hard truth: if the item you are selling is incredible but no one is in the vast internet crowd to hear it, did it even make a sound?
Shifting your mindset from “I hope people find me” to “I’m going to make myself impossible to ignore” is the single most powerful thing you…
